Secret Recipe - Banani in Khwaja Place, Banani

Secret Recipe is one of the leading restaurant and café brands in Bangladesh, renowned for its award-winning cakes, delicious fusion cuisine, and casual dining experience. Secret Recipe Bangladesh has been recognized with the Best Restaurant and Café Award by Bangladesh Brand Forum, reflecting its commitment to quality, innovation, and customer satisfaction.

From its humble beginnings in Malaysia in 1997, Secret Recipe has grown into one of the largest and leading café chains in the region, with more than 440 outlets worldwide. The brand has steadily expanded its presence across the Asia-Pacific region, with outlets in Singapore, Indonesia, Thailand, Brunei, Maldives, and Bangladesh. Secret Recipe is committed to maintaining the highest standards of food safety, hygiene, quality, and service across all its outlets.

Secret Recipe started its journey in Bangladesh on 11 October 2017. Fair Group, the sole franchisee of Secret Recipe in Bangladesh, brought the internationally recognized brand to the country under its SBU, Pepperoni Limited. Since then, Secret Recipe has established a strong presence in Bangladesh, with 18 outlets across Dhaka and Chattogram.

The Secret Recipe Restaurant, Cakes & Café concept is strategically located in prime urban locations and major cities across Bangladesh, offering customers a unique combination of premium cakes, quality food, refreshing beverages, and a comfortable dining environment. Its distinctive menu and consistent quality have earned the trust and appreciation of thousands of customers.

Over the years, Secret Recipe has become one of the top restaurant and café brands in the capital city, Dhaka. Its growing popularity reflects the brand’s ability to combine international standards with a welcoming dining experience that appeals to a wide range of customers.

With increasing customer acceptance and strong demand for its products and services, Secret Recipe Bangladesh is planning for massive expansion across the country. The brand aims to establish more outlets in key cities and prime locations, making its signature cakes, fusion cuisine, café experience, and quality service accessible to an even larger number of customers.

Secret Recipe Bangladesh continues to focus on innovation, quality, food safety, customer satisfaction, and sustainable growth while strengthening its position as a leading restaurant and café brand in the country.